Iute Group reports record-breaking performance for its Buy Now, Pay Later (BNPL) solutions during Black Friday Week 2025, driven by rapidly growing customer adoption of zero-cost payment options across all markets.

Across the Group, BNPL agreements increased by 59% compared to Black Friday Week 2024, with exceptional growth recorded in Albania (+173% increase) and North Macedonia (+119% increase) in BNPL purchases.

The results reflect customers’ preference for flexible, transparent, and fully digital payment methods. 93% of all BNPL transactions were completed seamlessly in the Myiute app, with zero additional costs for customers. This means they can purchase essential goods at the best prices and pay later without any hidden fees.

BNPL is widely used for purchasing goods and services across various categories, with household appliances, electronics, and furniture showing the strongest performance during the Black Friday campaign period.

Most popular BNPL purchases during Black Friday Week 2025:

• Albania: mobile phones, TVs, air conditioners, refrigerators, washing machines
• North Macedonia: tires, mobile phones, air conditioners, Christmas trees, TVs

The continued growth of BNPL solutions highlights Iute’s mission to help its customers become financially and digitally stronger. BNPL is becoming an essential tool for smarter and more convenient financial management across Iute’s markets.