Iute Group, a banking group operating in Southeastern Europe, has introduced Iute Plus, a new loyalty program designed to strengthen customer relationships and encourage active engagement with the company’s financial products and services. Operating in Albania, Bulgaria, Moldova, and North Macedonia, Iute Group specializes in providing seamless, customer-centric financial solutions, including payment, loan, and insurance brokerage services. According to Altug Kayar, Head of Loyalty and Customer Data Analytics at Iute Group, the primary goal of Iute Plus is to increase the number of active customers and eventually boost business volume per customer. “Iute Plus is designed to actively shape customer behaviour by encouraging...