We are seeking a dynamic and results-driven Head of Digital Marketing to lead our Group’s digital strategy and execution across the Balkan region, with a strong focus on driving active user engagement and self-service adoption within our mobile application. This role is pivotal in new customer acquisition, maximizing customer lifetime value, driving sales conversions, and enhancing brand loyalty through innovative digital initiatives. The ideal candidate will possess a deep understanding of the fintech landscape, exceptional leadership skills, and a proven track record of coordinating digital marketing teams in a multi-market, app-centric environment.

Your opportunities and challenges with us would be

  • Develop and implement a comprehensive group-wide mobile-first Digital Strategy with a primary focus on new customer acquisition, sales conversions, driving active user engagement, increasing self-service adoption, and enhancing user retention within the mobile app

  • Coordinate and manage updates to the company website

  • Establish and enforce consistent digital marketing standards and best practices across all markets, with a focus on new customer acquisition, sales conversions, app engagement, self-service promotion, and user retention

  • Develop and oversee the creation of engaging and relevant Online Presence and app-centric content that resonates with target audiences, with a strong emphasis on promoting app features, self-service capabilities, and user engagement

  • Establish and monitor digital key performance indicators to measure the effectiveness of digital marketing initiatives, identifying trends, and provide actionable insights

For this position, you will need
  • Proven expertise in digital marketing with experience in leading digital marketing strategies focused on mobile-first engagement, self-service adoption, and customer acquisition
  • Strong leadership and multi-market management skills to coordinate digital marketing teams across different countries while ensuring alignment with business objectives
  • Deep understanding of the fintech landscape, including experience with digital banking, mobile payments, and app-driven customer interactions
  • Technical and analytical mindset with knowledge of SEO, SEM, ASO, social media, email marketing, display advertising, and conversion optimization, combined with a data-driven approach
  • Experience in digital content creation and online presence management to develop compelling content that enhances brand loyalty and user engagement
  • Strategic thinking and problem-solving ability to take a proactive, results-oriented approach in identifying opportunities and overcoming challenges
  • Excellent collaboration and stakeholder management skills to work effectively with internal teams, external agencies, and technology partners

Application deadline:

31 March 2025

For applying to this position, please submit your resume to hr@iute.com or feel free to contact us, if you have additional questions!

This position requires on-site presence at our Tallinn office.

What is Iute?

Iute Group is a fintech company founded in 2008 in Estonia. We specialize in consumer finance, payment services, banking, and insurance products. Our bonds are listed on the Frankfurt Stock Exchange and Baltic Nasdaq Stock Exchange. Our mission is to create the greatest experience in personal finance, by combining fintech with warmth of human touch. To help our customers become financially and digitally stronger.

Why work at Iute Group?
  • You will be part of a high-growth fintech company that is on its way to becoming a convenient and fast neobank
  • You will be creating solutions that help digitalize the Balkan and Moldovan markets
  • You will have the resources, training, and supportive environment to create solutions that will make a difference
  • You will get direct feedback about your work from our customers
  • You will have an essential role in an international team of top experts
We offer you
  • Competitive salary
  • Share options and/or annual bonus based on your and company’s results
  • Additional vacation days to take time for yourself
  • Additional paid leave for the Defense Forces reservist training
  • Health or sports activities compensation package
  • Life Event Celebration when a child is born in your family
  • Opportunity to travel to operational countries to see how business works in the field
  • Possibility to grow both personally and professionally as we are in a phase of scaling in terms of new services and markets
  • Relocation package to support your move to Tallinn if you are joining us from abroad
  • Regular company and fun team building events, sports and leisure activities
  • HQ office in Tornimäe area in a city center of Tallinn